Review consensus effects on e-wom and consumer goods e-purchase satisfaction: evidence from Vietnam

The reviews of the consumers who are shopping online play a substantial role in forming intentions purchasing others. digital platforms progressing day in, out, which providing chance to customers share and state their views, comments, opinions, simultaneously, it is establishing strong means marketing recognized as electronic word mouth (e-WOM) has gotten an essential source gather details concerning any product for consumers. Review consensus provides comprehensiveness e-WOM. Single or limited fail give complete picture eWOM, thus permit make proper decision, multiple studies with similarities among them required. In current survey, sample 328 been considered through structured questionnaire designed on five-point interval scale. Mean score Multiple regression were used analyze data. data analysis done help SPSS 20.0 (Statistical Package Social Sciences). This study found that most aspects review have positive impact e-WOM E-Purchase Satisfaction consumer goods. It was from variables such extended always better if reviews, even there consensus, they can be biased, Higher only achieved when we explore sources significant buyer’s interaction towards reviews. However, at same time, purchase influenced by E-WOM; depends upon purpose